Sport Meets Art
Sport Meets Art is an initiative launched by Winwave. The concept is to combine Art and Sport and hereby to create a new product or service. Winwave signed a collaboration agreement with Belgians most professional photographer Henk Van Cauwenberghe. He takes pictures of the best players (of the G5) e.g. dressed by a sponsor (e.g. Pepe Jeans). We bring them together in the form of a classy Art Calendar.
This concept can also be dedicated to one club in order to create their own calendar.
In 2004 we set up a business event around the photographs of the first Sport Meets Art-Calendar. We sold the original photos for a charity purpose. The event was sponsored by Nashuatec and the sale generated 16 thousand €. In total more than 100 companies attended the event.
Similar initiatives were launched since with Anderlecht, Germinal Beerschot, Club Brugge, Racing Genk,PSV and Belgian Cycling Stars.
