Euro Heart Biking Tours
Euro Heart Biking Tours is an activation prevention program for the european heart charter (www.heartcharter.eu) developed by European Society of Cardiology (ESC) and the European Heart Network (EHN) in collaboration with the European Commission and WHO Regional Office for Europe.
The heart charter is based on:
- Need to get ‘adequate physical activity, at least 30 minutes 5 times a week’
- The importance of healthy eating habits
- No use of tobacco
Eddy Merckx is the face of the Euro Heart Biking Tours.
THE CONCEPT
The Euro Heart Biking Tours aims at:
- Motivating a good practice
- Targeting the European cardio patient and the European citizen as suc
- Through cycling
- With an active participation / involvement of medical heart specialists themselves showing the good example
The Originalities:
- Involvement of both international as national heart specialists and cycling stars (Merckx, Hinault, Motta, Moser, …
- Association with trendy cycling events and locations --> medical symposium
Target groups:
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- Secondary prevention
- Primary prevention
- People with diabetes
- Children
- Woman ‘Heels on Wheels’
